E1 · Analytics and account

Read your analytics

For authorsVoice-over · English subtitles

See how readers find your books, ask for copies and download them.

Go to written steps

Before you start

  • Have a published book with an ARC campaign or a reader magnet, and share its link.
  • Allow readers to visit, request or download before looking for activity.

Watch the walkthrough

English voice-over and subtitles; use the player’s captions control to adjust subtitles. The video is embedded from YouTube.

Chapters

  1. Open Analytics.
  2. The period on Free.
  3. Read the three totals.
  4. Visits by day.
  5. Group giveaways.
  6. Choose a period.
  7. ARC interest by day.
  8. The ARC funnel.
  9. Compare your books.
  10. Sources and opt-ins.
  11. Giveaway statistics.
  12. Export CSV.Current chapter

Transcript

Select a line to jump to that moment in the video.

  1. In this lesson, you'll read your analytics: how readers find your books, ask for copies and download them.
  2. Open Analytics in the sidebar.
  3. Counts are totals for one pen name, and no reader is named.
  4. On Free, the period is fixed: the last 30 days, with all books together.
  5. Book page visits are daily unique visits to your book pages.
  6. ARC requests are the requests readers sent, across all your campaigns.
  7. Downloads are first downloads of ARCs and reader magnets.
  8. The chart shows the same visits day by day, in UTC.
  9. Select Show as a table to read each day's number.
  10. Visitors without JavaScript and known crawlers aren't counted.
  11. Group giveaways adds up the giveaways you took part in: visits to their pages, downloads of your book, and visitors who came through your own link.
  12. On Stash and Hoard, you can choose the period: 30 days, 3 months or 12 months.
  13. With 3 months selected, the three totals are compared with the previous 3 months.
  14. ARC interest by day shows the requests sent each day, and names your busiest day.
  15. To see a single book, choose it under Book.
  16. The ARC funnel shows one campaign's activity in this period, from Requests sent to Reviews reported.
  17. From the second step on, each percentage is the share of the step before.
  18. Reviews are the ones readers reported with a link, and a download doesn't mean the book was read.
  19. By book puts your books side by side.
  20. Request rate is ARC requests divided by page visits, and downloads include reader magnet copies.
  21. Where visitors come from sorts visits into four groups, such as Hamsterra pages and your own links; full addresses aren't kept.
  22. New opt-ins counts readers who gave you permission for the first time, for your ARC list and your mailing list.
  23. Select Open giveaway statistics to see visitors through your links and how often your book was chosen.
  24. Your link's efficiency is choices of any book, divided by visitors through your link.
  25. Export CSV downloads the daily totals for the chosen period and filters, with dates in UTC.
  26. Next, see your plan and what you've used.

Written steps (text version of this video)

This walkthrough explains the Analytics page: book page visits, ARC requests, downloads and group giveaways on Free, then periods, the ARC funnel, sources, opt-ins and the CSV export on Stash and Hoard.

  1. Open Analytics.

    Open Analytics in the sidebar. Counts are totals for one pen name; no reader is named.

  2. The period on Free.

    On Free, the period is fixed to the last 30 days, all books together.

  3. Read the three totals.

    Book page visits are daily unique visits, ARC requests are sent requests across all campaigns, and Downloads are first downloads of ARCs and reader magnets.

  4. Visits by day.

    Check visits by day in the chart, or select Show as a table. Days are in UTC.

  5. Group giveaways.

    Group giveaways adds up the giveaways you took part in.

  6. Choose a period.

    On Stash and Hoard, choose 30 days, 3 months or 12 months. With 30 days or 3 months, the totals are compared with the period before.

  7. ARC interest by day.

    ARC interest by day shows requests per day. Choose a book under Book to see one book.

  8. The ARC funnel.

    The ARC funnel shows one campaign's activity in the period, from Requests sent to Reviews reported.

  9. Compare your books.

    By book compares your books. Request rate is ARC requests divided by page visits.

  10. Sources and opt-ins.

    Where visitors come from and New opt-ins show how readers reach you and who gave you permission for the first time.

  11. Giveaway statistics.

    Open giveaway statistics shows visitors through your links and how often your book was chosen.

  12. Export CSV.

    Select Export CSV to download daily totals for the chosen period and filters, dates in UTC.

Check you’re done

  • You have checked the pen name and period shown on Analytics.
  • You have reviewed Book page visits, ARC requests and Downloads.
  • You have checked the daily visits in the chart or table.

Common questions

Does Downloads tell me how many readers finished the book?

No. Downloads counts first downloads of ARCs and reader magnets. A download does not mean the book was read.

Can I see who visited my pages?

No. Analytics shows totals for one pen name and does not name readers.

What does Export CSV include?

On Stash and Hoard, Export CSV downloads daily totals for the chosen period and filters. Dates are in UTC.

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